The Client, a senior manager in a global consulting firm, had been offered a role as a Director in her organisation. As she hadn’t instinctively jumped at the opportunity, she needed to explore how she was thinking about the role to be sure of her decision with regard to accepting or rejecting it.
Balbriggan is a seaside town in North County Dublin. It was very badly hit by the recession in 2008, losing many of its industries, retail and hospitality units leaving the town struggling economically and socially. A group of the townspeople wished to explore how they could make the town more attractive to tourists, gaining valuable footfall and income to boost the trade in the town.
The Client operates a successful fish processing and retailing business in a busy seaside town which is a significant tourist destination. A building had become available adjacent to the client’s existing premises and they wished to explore the concept of diversifying into opening a seafood restaurant or delicatessen in those premises, capitalising on the huge visitor footfall and revenues.
The Client was looking to establish a new business in the highly competitive sports psychology / performance management field but with vast pool of potential clients was struggling to identify clearly the audience she wanted to target and how to go about attracting them.
The Client, a leader in the mystery shopping market in Portugal had been growing incrementally over the course of their history. The owner now wished to take advantage of the improvement in the economy and in technology to grow revenues and profitability more substantially over the next five years.
The Challenge: As a result of injury the business owner was unable to operate the business in person and needed to sell it. The business was facing unprecedented competition as 2 new large operators had recently opened close by and a number of key corporate clients had relocated reducing the key lunchtime deli volumes. The task was to re-engineer the business to make it more attractive to potential purchasers, while keep the business operational and profitable.